The other day the Associated Press ran an article

The other day the Associated Press ran an article "Papers losing real estate ads to Web" and we think you need to understand this change and how we are changing in this market. 

In the article "Like the housing market itself, much of the up-and-down movement in newspaper real estate advertising can be viewed as cyclical, meaning it will be weak in down markets and bounce back in the upward part of the cycle, whenever that comes up.

But what’s worrying analysts this time around is that real estate could become the next category of classified advertising – after help-wanted ads – to mark a significant and permanent shift away onto the Internet. The stakes are big for newspapers since classifieds are highly lucrative and make up more than 35 percent of their revenues."

We see that Orlando buyers are starting their search on-line and finding an agent to work with based on their presence on-line and the service they provide to the on-line searcher. 

Print media is less and less important to sellers.   We have reason not to use print media as much — we know we don’t receive calls from it.  We know that it is a matter of making sure that your property is easily found on the web. 

But that is not all we do.  We have several websites with targeted information for buyers and sellers and we write targeted articles to be on the Internet for the Orlando Buyer to find when they need it.  That is why our BLOG is so important to us and you the Orlando Seller.

Need information about buying or selling in the Orlando area?  Feel free to search our site, we probably have written about it already.  If you don’t find it our team is here ready to take your call and get you the information that you need.  Call us today at (407) 467-5155.

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